Bird Flu: Communicating the Risk by Peter M. Sandman and Jody Lanard
2005 Perspectives in Health (Panamerican Health Organization), vol 10, No. 2, retrieved 18 March 2006.
Many experts believe that avian influenza is a time bomb for human health. But how to deal with the many uncertainties surrounding the issue? Two leading risk communication experts give their best advice on sounding the alarm about what might be the next great flu pandemic—or not.